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Thoughts — Page 3

  • June 22, 2022

    Day 4: Sunset Cruise

    Tuesday June 21st, 2022 Today was a bit of a rest day. We played so hard in the sun on Sunday and Monday, we took some time on Tuesday to simply rest & relax. We chilled out! But as you’d expect from those who are addicted to the salt life, we found a way to…

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  • June 21, 2022

    Day 3: Haircuts & The Mahi Sanctuary

    An amazing day of fishing with Poppop. Day 3 of the 2022 summer vacation.

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  • June 20, 2022

    Day 2: The Lady Dancer

    Sunday June 19th, 2022 Yesterday, Poppop & Mommom arrived to stay with us for a week in Key Largo. It will be a week of fun & sun & many boat rides. We were very excited to have these most loved guests. Today, we chased mahi mahi in the Atlantic Ocean. This is something we…

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  • June 19, 2022

    Day 1: 44 Days and counting

    Saturday June 18th, 2022 Today is Saturday June 18th, 2022. My last day of employment with GHX was yesterday. Today marks the beginning of the summer break I am taking to spend some time with my family. It is 44 days from the start date to the end date, but not including the end date….

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  • December 20, 2020

    Is Technical Debt Real?

    What the heck is technical debt? Technical debt creates overhead and friction on an organization and stifles innovation. This article provides some simple ways to identify, measure and reduce technical debt. What Is Technical Debt? Technical debt is not a direct cost in financial terms, but rather a concept. Simply, technical debt creates overhead as…

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  • December 13, 2020

    Digital Simplified

    What does the term digital even mean? In today’s context, it is cliche and it’s used repeatedly as a way to describe a company’s culture and operating model. The term is also often used as a target and aspirational state for a transformation – a digital transformation. For starters, in order to successfully transform from…

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  • December 12, 2020

    State of the Digital Union

    What is the current state of your digital union? Below, are some simple questions that can have very complex and profound answers for your digital business. In the journey to digital maturity, I’d recommend you start by making the investment to study and baseline your environment first by asking your organization these questions. A simple…

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  • December 11, 2020

    Eating The Digital Elephant … uh, I mean Dragon

    An overview of some simple ways to get started on your company’s digital transformation journey and becoming a Digital Dragon. Establish Top-Down Support From Executive Operating Team Collaborative support from the top is rocket fuel for a company on the journey to becoming digital. Create a council or digital community of practice made up of…

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  • July 2, 2020

    Why Does The Cloud Cost So Much? Maybe It’s Your Fault.

    Note: These are some of my personal views on how to get to the cloud (economically). It’s not intended to be an indictment of the cloud. In fact, the cloud is amazing. But with great power comes great responsibility. AWS, Azure and GCP have transformed the way in which technology services are consumed. I’d like…

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  • February 9, 2020

    Dealing With Jerks & Bullies

    A podcast episode with my friend & business partner on dealing with jerks & bullies that are customers, and some thoughts on running a business with high integrity. https://recruitercast.com/s1e7

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Jimmy Hurff

Musings, Things & Other Stuff

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Copyright 2026 James Hurff

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Hi, my name is Jimmy Hurff.

I am a high agency software engineer, leader and small business owner with 25 years of experience.

I solve wicked hard technology problems using data, AI and engineering across many industries.

You can work with me at my company BrightMove or through a fractional engagement.

Can I be a resource to you?