We're Building a Boat
This fall John and I are building a 16-foot flats skiff from CNC plywood. Shop class, mentorship, and teaching a young person that impossible is often just unfamiliar.
Read more →Entrepreneurship · Technology · Leadership · Life
James Hurff Tech leader, advisor & entrepreneur
I help companies adopt transformational technologies like AI and use data and analytics to solve real business problems. My passion is mentoring the next generation of engineers and entrepreneurs. I am husband to Jessica, and father to Jackson and John.
Recent thoughts
Essays on tech, business & life
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From Scribes to Swarms: AI Is Our Printing Press
The printing press upended the scribe's craft. AI is doing the same to knowledge work. Why I believe this transformation dwarfs the internet and cloud, how I run an AI brain and agent swarm, and how Advisory Services can help organizations transform.
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Why I Started Full Throttle Marine (And Why It Took This Long)
Some things take a long time to become obvious. After 25 years in enterprise technology, the threads of mechanical engineering, youth mentoring, and Florida's marine economy pulled together into Full Throttle Marine — a premium mobile marine service and Next Wave operator program in Tampa Bay.
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My Name Is James, But You Can Call Me Jimmy.
Father, husband, and tech leader helping companies transform through AI and data. Mentoring the next generation of engineers and entrepreneurs in Florida.
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Transformation Webinar: Staffing to RPO Playbook
Expanding Your Staffing Business Through Strategic Service Innovation As client expectations evolve and demand for comprehensive talent solutions accelerates, staffing firms face a critical question: how do we expand beyond traditional placement models to deliver true end-to-end value? I recently co-led a webinar with Erika Scanlin, President of EG, exploring how staffing firms can strategically…
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Just Under 71 Hours
On Friday morning, at 2:49 AM, the alarm went off. This was a few minutes before the rest of the team woke up. The night before, we all set our alarms for 3 AM to ensure that no one overslept. There was a great adventure that lay in store and I wanted a few extra…
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My Journey Leading BrightMove to SOC 2 Compliance
When enterprise prospects kept asking for our SOC 2 report, I made it my personal mission. Drawing on my healthcare compliance experience at McKesson and GHX, I researched solutions, campaigned internally, and rolled up my sleeves to develop our policy framework.
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Drainage Issues in Palmetto, FL
After the passing of Hurricane Debbie on August 5, 2024, I have noticed a significant drainage issue in my neighborhood, near the intersection of 10th Street and 21st Ave W, in Palmetto, FL. Over the past several weeks, with the large amount of rain we’ve had, there have been several times when the rain water has…
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Day 44
This journal entry feels obligatory. I consistently wrote these notes to myself throughout the summer break as part of my morning ritual; I couldn’t miss the last one. Coffee & journaling was the way I started my day most mornings throughout the summer break. I think of the time in the morning as my time….
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Day 43: Words
Words cannot describe how amazing this time has been. But, let’s try. As I sit here, early in the morning on Saturday July 30th, 2022, I can’t help but to think to myself that this time has been a once in a lifetime type of experience. Today is day 43 of a 44 day sabbatical…
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