Entrepreneurship · Technology · Leadership · Life

James Hurff Tech leader, advisor & entrepreneur

Tech leader helping companies transform through AI and data. Mentoring the next generation of engineers and entrepreneurs in Florida. Husband to Jessica, father to Jackson and John.

Futuristic Florida coastal tech landscape — neon teal waterways, mangrove wetlands, and sunset glow over a sustainable smart-city horizon

Recent thoughts

Essays on tech, business & life

  • Why I Started Full Throttle Marine (And Why It Took This Long)

    Some things take a long time to become obvious. After 25 years in enterprise technology, the threads of mechanical engineering, youth mentoring, and Florida's marine economy pulled together into Full Throttle Marine — a premium mobile marine service and Next Wave operator program in Tampa Bay.

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  • Transformation Webinar: Staffing to RPO Playbook

    Expanding Your Staffing Business Through Strategic Service Innovation As client expectations evolve and demand for comprehensive talent solutions accelerates, staffing firms face a critical question: how do we expand beyond traditional placement models to deliver true end-to-end value? I recently co-led a webinar with Erika Scanlin, President of EG, exploring how staffing firms can strategically…

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  • Just Under 71 Hours

    On Friday morning, at 2:49 AM, the alarm went off. This was a few minutes before the rest of the team woke up. The night before, we all set our alarms for 3 AM to ensure that no one overslept. There was a great adventure that lay in store and I wanted a few extra…

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  • My Journey Leading BrightMove to SOC 2 Compliance

    When enterprise prospects kept asking for our SOC 2 report, I made it my personal mission. Drawing on my healthcare compliance experience at McKesson and GHX, I researched solutions, campaigned internally, and rolled up my sleeves to develop our policy framework.

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  • Drainage Issues in Palmetto, FL

    After the passing of Hurricane Debbie on August 5, 2024, I have noticed a significant drainage issue in my neighborhood, near the intersection of 10th Street and 21st Ave W, in Palmetto, FL. Over the past several weeks, with the large amount of rain we’ve had, there have been several times when the rain water has…

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  • Day 44

    This journal entry feels obligatory. I consistently wrote these notes to myself throughout the summer break as part of my morning ritual; I couldn’t miss the last one. Coffee & journaling was the way I started my day most mornings throughout the summer break. I think of the time in the morning as my time….

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  • Day 43: Words

    Words cannot describe how amazing this time has been. But, let’s try. As I sit here, early in the morning on Saturday July 30th, 2022, I can’t help but to think to myself that this time has been a once in a lifetime type of experience. Today is day 43 of a 44 day sabbatical…

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  • July 23 – July 29, Week 6 in Review (Day 36 – Day 42)

    Saturday July 23rd – Friday July 29th 2022 This week’s headline. Recharged & ready. Day 36 – Saturday July 23rd: Out with the Old Today I spent a little time setting up for my return to work. Next week, I will be starting back to work in a full time capacity at Brightmove. It really…

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  • July 16 – July 22, Week 5 in Review (Days 29 – 35)

    Saturday July 16th – Friday July 22nd 2022 This week’s headline. A rich life. Day 29 – Saturday July 16th: Boca Raton Beach Day After the concert in Boca, we spent the day in Hillsboro Beach. We had a nice breakfast beachside at the Hillsboro Beach Cafe, coincidentally right next to the Hillsboro Beach Fishing…

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