Entrepreneurship · Technology · Leadership · Life

James Hurff Technologist, operator & business owner

I solve difficult problems like helping companies cut cloud costs, building new AI products that unlock markets, and adopting AI safely. There are many ways to work with me including as a board member, through my advisory and fractional CTO services, and through AI transformation consulting. My passion is mentoring the next generation of engineers and entrepreneurs. I am husband to Jessica, and father to Jackson and John.

Futuristic Florida coastal tech landscape — neon teal waterways, mangrove wetlands, and sunset glow over a sustainable smart-city horizon

Recent thoughts

Essays on tech, business & life

  • Every RFP You Don't Answer Is a Deal You're Conceding

    I built an RFP response engine in WizDocs so high-agency teams can answer more opportunities without drowning in blank pages. A general look at the bottleneck, the system, and how Advisory / Fractional CTO work helps organizations ship AI that creates pipeline.

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  • We're Building a Boat

    This fall John and I are building a 16-foot flats skiff from CNC plywood. Shop class, mentorship, and teaching a young person that impossible is often just unfamiliar.

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  • From Scribes to Swarms: AI Is Our Printing Press

    The printing press upended the scribe's craft. AI is doing the same to knowledge work. Why I believe this transformation dwarfs the internet and cloud, how I run an AI brain and agent swarm, and how Advisory Services can help organizations transform.

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  • Why I Started Full Throttle Marine (And Why It Took This Long)

    Some things take a long time to become obvious. After 25 years in enterprise technology, the threads of mechanical engineering, youth mentoring, and Florida's marine economy pulled together into Full Throttle Marine — a premium mobile marine service and Next Wave operator program in Tampa Bay.

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  • Transformation Webinar: Staffing to RPO Playbook

    Expanding Your Staffing Business Through Strategic Service Innovation As client expectations evolve and demand for comprehensive talent solutions accelerates, staffing firms face a critical question: how do we expand beyond traditional placement models to deliver true end-to-end value? I recently co-led a webinar with Erika Scanlin, President of EG, exploring how staffing firms can strategically…

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  • Just Under 71 Hours

    On Friday morning, at 2:49 AM, the alarm went off. This was a few minutes before the rest of the team woke up. The night before, we all set our alarms for 3 AM to ensure that no one overslept. There was a great adventure that lay in store and I wanted a few extra…

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  • My Journey Leading BrightMove to SOC 2 Compliance

    When enterprise prospects kept asking for our SOC 2 report, I made it my personal mission. Drawing on my healthcare compliance experience at McKesson and GHX, I researched solutions, campaigned internally, and rolled up my sleeves to develop our policy framework.

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